Media Summary: Keen to learn more about how to 'invest like a sloth?' You can purchase my book here: VIDEO ... We are going to be explaining 12 cognitive Don't let your investment goals get impacted by
Familiarity Bias - Detailed Analysis & Overview
Keen to learn more about how to 'invest like a sloth?' You can purchase my book here: VIDEO ... We are going to be explaining 12 cognitive Don't let your investment goals get impacted by When you know an area well, complacency can become dangerous in climbing and skiing. The Your brain doesn't want what's best for you. It wants what feels familiar. The "I only trade EUR/USD, GBP/USD, EUR/GBP, and the NASDAQ". WTF, why? You must have
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We all use heuristics to make everyday decisions — but sometimes they blind us to the truth. So we need to do something that ... Investors tend to prefer what they know, avoiding unfamiliar assets. This limits diversification and may reduce potential returns.
