Convergence Of Adtech And Martech

Media Summary: Ben Wightman, Head of Data & Analytics from Wunderman Thompson demystifies technology in marketing by outlining the ... This video delves into the divide between Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your ...

Convergence Of Adtech And Martech - Detailed Analysis & Overview

Ben Wightman, Head of Data & Analytics from Wunderman Thompson demystifies technology in marketing by outlining the ... This video delves into the divide between Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your ... Whilst the TV has made some significant strides in terms of moving forward on developing data-driven offerings over recent years, ... Monique Duquette, National Practice Lead, Customer Intelligence, at SAS Canada discusses how Canadian Corporations are ... Here I share a grounded, operator's perspective on how brands can cut through the noise of an increasingly complex ...

Joanna O'Connell, CMO at MediaMath, discusses what madtech, or the Programmatic Content Marketing. For Judy, the difference between Gone are the good ol' days of media buying. The advertising industry is experiencing a major shift and technology is at the ... AcuityAds has multiple use cases with Aerospike, perhaps none more exciting than their illumin product which merges Varun Rajwade, Pantaloons India talks about the impact that ... AdTech 08:28 The uncertainty of Google's cookie deprecation rollback 10:14 The

Session recording from PROGRAMMATIC I/O San Francisco 2017. Session abstract: Pundits have been predicting the ...